Category Archives: Marketing

iPhone/iTouch Applications (Apps): A General Market Research

Since its launch back in 2008, Apple’s iPhone/iTouch AppStore has been immensely popular.  Initially, Apple presented 500 applications (or apps) for users to download, now that number has surpassed 100,000 and rapidly increasing.  The AppStore has become THE place for developers (especially game developers) to strike it rich.
However, because of saturation of the market, more and more [...]

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Pay Attention to Me!

If the web can speak and say only one thing, I’m sure it would cry out: “Notice me!”
Everything on the web these days are there to get your attention: follow me, comment here, vote there, hear me sing, read my controversial idea, look at this, et cetera.
Wanting to get noticed is fine (businesses depend on [...]

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What I’ve learned from lunch

Lunch time is havoc time for me because I only get one hour and thousands of people are crowded into the little cafeteria where I eat.  Waiting in line, waiting for my food, searching for a seat is part of my lunch experience – and I’m used to it. But something happened today that infuriated [...]

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Post-Olympic China in 2009

Post-Olympic China and its “marketing” trend in 2009

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American Marketing Association-Code of Ethics

Members of the American Marketing Association are committed to ethical, professional conduct.

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The Creative “ROI”

The initials ROI (for relevant, original, impact) are equated with the financial investment made by clients in marketing communication.

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Communicating in the Marketplace

Every Touch Point Communicates

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